A cocktail book for the not-so-average casual drinker. Don’t miss out just because you are afraid to admit it.
That’s the spirit :)
Proposal:
Overview
Embrace your inner bartender. Unlike traditional cocktail books that may intimidate with complex recipes and technical terminology, this book takes a fun and approachable approach to cocktail making, catering to those who want to enjoy great drinks without feeling overwhelmed.
Target Market
Young adults (ages 21-35) who are interested in exploring cocktail culture but may feel intimidated by complex recipes and mixology terminology. People who appreciate humor and approachability in instructional materials, who value simplicity and ease of understanding in their cocktail recipes.