Captivating the essence of living.
I’ve always thrived in environments filled with color, bright spaces and nature. Growing up in Nicaragua allowed me to connect with its rich culture and natural beauty, giving me the privilege to completely immerse myself in it. This constant contact with vibrant culture enabled me to experiment with the use of color to evoke certain moods through my work. I integrate blues, reds, and oranges in order to captivate the viewer, create a sense of warmth and joy, and build a truly immersive experience.
By merging color theory and design principles, I craft pieces with high visual impact, further drawing viewers in. I’ve found that designing simple yet intricate advertisements is what grabs the audience's attention. Something I also value deeply is forming a bond between the brand and its customers through a shared experience–especially because it impacts their decision-making. All these tactics combined result in successful and compelling campaigns that translate a company's unique selling proposition to their audience.
I continuously find myself surrounded by creative and fast-paced environments. Nicaragua exposed me to a grand diversity of people, ecosystems, traditions, and culinary arts. Moving from Central America to Houston, Texas, fostered my appreciation for cultural diversity and self-expression. Now, I’m in the midst of a community of creative minds as I pursue my degree in Advertising and Branding Art Direction at the Savannah College of Art and Design. Constantly learning and drawing inspiration from my environment has further fueled my passion for design, fashion, photography, and creative direction. As I continue to evolve and change as a creative in this field, I aspire to keep learning from my surroundings, helping me craft dynamic and responsive campaigns.
