The Women's Justice Initiative improves the lives of indigenous women and girls through education, access to legal services, and gender-based violence prevention.

Our target audience consists of socially conscious individuals who are interested in supporting indigenous communities in Central America. This includes but is not limited to consumers ages 18-45, both male and female, with a global mindset and passion for ethical fashion.

Unique Selling Proposition: Our strategy is to highlight the unique cultural heritage of indigenous women in Guatemala and the impactful work of the Women's Justice Initiative through our ethically produced t-shirts. We aim to connect with our audience by telling compelling stories behind each symbol featured in our collections, starting with the horse. Our key message is that by purchasing our t-shirts, consumers are not just buying a piece of clothing but are also supporting the empowerment of indigenous women and preserving their cultural heritage.

Strategy Statement: Matz offers unique, culturally rich t-shirts that symbolize the heritage of indigenous women in Guatemala. Each collection is designed to share and celebrate a different cultural symbol, with the inaugural design featuring the horse—a symbol of strength and resilience. Proceeds from every purchase support the Women's Justice Initiative, providing vital resources and education to indigenous women, helping them lead empowered lives and uphold their cultural traditions.