Deviate from the current creative direction from ads and create captivating compositions that clearly highlight the connection between the clean ingredients and the products.

While YTTP is meant to “represent everyone”, this campaign targets people who pursue clean lifestyles and want the best nutrien-rich products.

Unique Selling Proposition: We offer the most refined skin care products on the market. By merging superfoods and science, we guarantee products the most innovative products.

Strategy & Key Message: Youth To The People’s products are packed with nutrient-rich superfood plant extracts. Our goal is to create straight to the point, clean, and crisp ads that showcase the raw ingredients, emphasizing the science and thought that goes behind each and every product.

Through visually striking and minimalist ads, we aim to captivate our target audience's attention, emphasizing the science and thought behind each product. By leveraging out-of-home advertising channels, we'll ensure maximum visibility and engagement among individuals who prioritize clean living and seek premium skincare solutions.